The four strategies that led me to double my income last year

Do you ever wonder what happens behind the scenes of those growth numbers you see online?

I know I love hearing what went into them and at one point last year I doubled my income in five months. Seriously, doubled in 5 months. I’d like to take you behind the scenes as I break down the four strategies that led me to double my income in five months. And we are talking profit, no vanity metrics around here. 

1. Childcare and set workdays

I had floating daycare days, nothing was concrete. Everything had a huge amount of flexibility including my workdays. This made it entirely too easy to procrastinate, deprioritise work, and make huge gaps in my work schedule. 

While I love the flexibility, the level I was operating at wasn’t conducive to five-figure months or multi-five figures. 

I made a big shift. Locking down three daycare days a week. Committing to set workdays. Opening my client calendar a heck of a lot more. 

2. Show up

You may have read my blog about how I believe every strategy needs 90 days to be successful. And that is what I decided to do. Start showing up in my business and being super visible and accessible. 

I didn’t try a bunch of strategies at once. I started simply with posts and stories. When those felt in control I added email marketing and live streams. 

I eventually went on to add Instagram reels and Facebook groups.  Now I am working on blogs and Pinterest. 

But here’s the thing. I never stopped a strategy for the sake of another. I made the strategy work, built a system, and then moved on to the next one. 

3. Started saying no

I tell my clients all the time to simplify their offers and to say no to projects that aren’t a good fit. But I wasn’t taking my own advice. 

When I started saying no to miscellaneous work that is when a major shift happened in my business. I moved from doing random jobs here and there to being super-specific. 

Right now there are only a handful of ways to work with me. 

• The Power Project

• The Success System

• The Catalyst Club

I also have my free selling with strength call. But that’s it. There aren’t a million packages and options. 

This simplicity combined with saying no, transformed my business. 

4. Hired my own coach

I had dabbled before with a business coach. Usually working in a one-off strategy session. But I had never done something like commit to five months of intense growth. 

If you’d like to read about my journey to finding my coach head here. 

Having my own coach led to a lot of things- clarity and accountability were the two most prominent. It was a game-changer committing to that level of investment in myself. I could not be happier that I did!

IF YOU ARE READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL, I’D LOVE TO HELP YOU. YOU CAN BOOK A 15-MINUTE CHAT WITH ME.